21
Best-In-Class Hotel Operator:
Operational Excellence / Informational Technology
Web Based Best-In-Class Business Intelligence Platform
SOPHIA
TM
Cognitive BI Core
Human-like analysis of data
Designed for the Hospitality Industry
Designed by hospitality veterans
Developed for the needs of hospitality
Customized to Meet the Needs of Aimbridge
Partnership with Aimbridge
Reporting customized to meet Aimbridge’s unique needs
Ultra Low Cost of Implementation
No hardware or special networking equipment required on
property
Only on-property requirements are a PC, browser, and
internet connection
New properties can be added to the system in minutes
Seamless Integration
Data is automatically populated through integration to all
Aimbridge technology platforms
We have an industry-leading partnership with Broadvine who customized our hospitality platform as well as a long-
standing relationship with Centrada to deliver technology-driven solutions
Source:
Company websites
Resource Efficiency
Able to staff resources according to Aimbridge business levels
Keeps overhead low by providing the correct resources as
they are needed
Hospitality Industry Experience
Provides services exclusively to the hospitality industry
Understands how hotel operations and technology work
together
Diversity of Knowledge and Skills
Networking/security
Help desk services
Project management
Client services
Smart Technology Investments
Access to multiple brand platforms through multiple client
relationships
IT Purchasing Power
Purchases over $5 million in hardware, software, and services
each year
Negotiated deep discounts with primary vendors
Centrada passes those discounts on to Aimbridge with no
markup
