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Revenue Management and Brand Resource Utilization
We have a number of resources to help drive sales at each property
Revenue Management
Sample Brand Resources
Competitive Intelligence
Strengths/Weaknesses of Competitive Set
Price Positioning
Special Offers/Promotions
Channel Analysis
Dynamic Tools
Demand Projection
Group PACE/Transient PACE
Past Performance
Analysis of Market Trends & Conditions
Strategy Implementation
Track Results of Strategy
Analyze Success / Failure of Strategy
Communicate with the Property, Brand and Ownership
Revenue Management Team
Provides centralized revenue management at a corporate level and
eliminates the need for an on-site revenue manager
Team comprised of highly trained and brand focused individuals
Each team member provides revenue management services to several
properties and works closely with the General Managers and Directors
of Sales
Transient
Marriott
–
Travel Agency Marketing Programs
–
Marriott Rewards Database Requests
–
Marriott Elite Program
–
Marriott Rewards Print Newsletter
–
Member Exclusive Offers & Elite
Exclusive Offers
–
PointSavers
–
Monthly Customer Statement Inserts for
Promotions
–
Email Marketing & Direct Mail Lists
Hyatt
–
Government Travel Market Directories
–
Out of Home advertising (OOH)
–
Hyatt Gold Passport Promotions
–
Sales Blitz Direct Mail Program
–
GDS Marketing
–
Custom Free Night Stay Certificate
Program
–
Volume Account Trial Promotions
Group
Marriott
–
Marriott.com Group Offer Submission
–
Small Group Online
–
Group Value Dates & Double Points
–
Sales Collateral
–
Primary Profile for Rewarding Events
–
Marriott Sales Solutions Toolkit
–
Meeting Credit Certificates
–
Qualifying Events
Hyatt
–
Promotions & Special Offers
–
On-Line Group Booking Pages
–
Volume Account Trial Promotions
E-Commerce
Marriott
–
Marriott E-Commerce Toolkit
–
Create/Maintain/Enrich Hotel Web Site
–
Hotel Photography, Video & Captions
–
Deals on Marriott.com
–
Local & Paid Search Marketing
–
Search Engine Optimization
–
Custom Web Pages
–
Destinations on Marriott.com
Hyatt
–
Hyatt Gold Passport Turnkey Bonus
–
Hyatt Gold Passport Solo E-mail
Programs
–
Hotel Extras E-Mail Program
Leisure
Marriott
–
AAA Marketing Tools
–
Yellow Pages Ads
–
Neat Group
Hyatt
–
AAA Marketing Tools
–
Promotions & Special Offers
Banquets/Catering
Marriott
–
Weddings – Marketing & Collateral
–
Wedding Planner Software
–
Wedding Photography
–
Traditions
–
Demo Video
–
Wedding Guide
Best-In-Class Hotel Operator:
Intelligent Resource Utilization
