Page 7 - URGO Hotels

Operations
• Urgo Hotels has created a proprietary revenue management system that allows us to
maximize room night capture. We believe in today's market that an aggressive,
proactive revenue management program is critical to perform at the highest level.
• Urgo has a heavy emphasis on direct sales.
• Urgo has an in house quality assurance program:
– Consistently outperforming and going beyond brand standards.
– Surprise inspections in addition to regularly scheduled brand inspections.
• Key personnel at hotels are compensated based on a balanced scorecard consisting of:
– GSS scores
– RevPar Index
– Quality Assurance inspection scores
– Associate satisfaction scores
– Achieving desired levels of GOP margin
• Urgo has a heavy emphasis on operational and sales and marketing training programs:
– Brand training programs
– Urgo Hotels in house training programs
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