Team Biographies
Melissa Sibal – Director of Revenue Management
Melissa Sibal has a bachelor’s degree in Economics and has been working for Urgo Hotels since 2002. As a Director of Revenue
Management, she works closely with the Executive Leadership and property General Managers and plays an integral role in stirring and
coordinating revenue management efforts and best practices to increase hotels’ market share and deliver optimized revenue. Before
joining Urgo Hotels, Melissa held a variety of revenue management, operations and reservations positions at Interstate Hotels & Resort
(formerly Meristar Hotels) and Hilton Hotels Corp. She also has an extensive background in Property Development, Sales & Marketing and
Corporate Leasing.
Danielle Veilleux – Director of Revenue Management/Canada
Danielle Veilleux started her hospitality career in 1996 as a Front Office and Reservations Manager, opening the first Residence Inn by
Marriott in Quebec -- Residence Inn Mont-Tremblant, owned and operated by Urgo Hotels From 2000 to 2006, she expanded her
experience working in different hotel products from limited service corporate properties, to full service leisure hotels assuming different
responsibilities acting as Sales Manager, Front Office Manager and Revenue Manager. She developed a field of specialty in Revenue
Management during her four years in Delray Beach, Florida, working for Ocean Properties Ltd. and overseeing their properties
performance in different Florida markets. Returning to Quebec in early 2007, she rejoined Urgo Hotels/Canada as the Regional Revenue
Manager. With analytical skills and desire for success, she contributed in establishing the Canadian portfolio of hotels as market leaders
and now guiding Urgo Hotels/Canada in continuous improvement and room revenue performance.
Athena Aniceto – Corporate Revenue Manager
Athena Aniceto joined Urgo Hotels in 2006 from Classic Hospitality, Washington DC. Athena brings with her 10 years of reservation and
revenue management experience and is responsible Revenue Management of the company’s Hilton portfolio. During her tenure with
Urgo, Athena has guided the portfolio to substantial increases RevPAR highlighted by the Hilton Garden Inn Washington DC record
breaking performance in 2009 leading all Garden Inns system wide. Athena possess the necessary talent of rational logic for her roll but
compliments her recommendations with long term market positioning.
Mark Ginocchio – Project Manager
Mr. Ginocchio has over 20 years experience in architecture, design, and construction management. Early in his career his portfolio grew
with projects in India (planning a gated residential housing with retail, temple and service buildings), and Haiti (planning and designing the
city market and transit terminus in Port au Prince, Haiti). In 2005 Mr. Ginocchio was assigned project director for the Marriott Cavendish
Montreal, a 329 room Courtyard and Residence Inn hotel complex with a shared conference center, which would lead to his relationship
with Urgo Hotels. Over the last seven years, Mr. Ginocchio’s experience includes design and construction of the Marriott Calgary Airport
(329 rooms and conference center), the Residence Inn Faubourg Boisbriand (125 suite hotel with restaurant), Homewood Suites Dorval
(125 suite Hilton brand hotel), and the Boca Raton Bridge Hotel (conversion of existing hotel to a 145 Courtyard by Marriott). Mr.
Ginocchio earned his Bachelor of Architecture from the University of Kentucky. He has received numerous honors and awards, including
the “2004 Research Award”, presented by the Canadian International Development Agency, for his work on the patterns of growth and
living study on a community in Bogota, Columbia. He served as Adjunct Professor and Course Lecturer at McGill University, as well as Field
Lecturer in India, teaching traditional and contemporary architecture of Central India, sponsored through the University of Kentucky. Mr.
Ginocchio’s work has been published in Canada, India, Japan, and the United States.
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