Team Biographies
Richard Riccio – Vice President, US Operations
Richard Riccio received a B.S. in Marketing and Finance from the University of Connecticut in 1989. He has been a
presence in the hotel industry since 1987. He started in the industry as a front line employee, a Bellman at the
Marriott Trumbull, CT. After joining Residence Inn by Marriott in 1990, he quickly became a General Manager
specializing in opening and ramping up hotels throughout the United States. In 1997, Richard was honoured as
Marriott's Opening General Manager of the Year. Richard has been a member of the Residence Inn by Marriott
System Standards Board since 1998. The Residence Inn System Board assists Marriott International in setting
guidelines and standards for the brand. Richard joined Urgo Hotels in October, of 2003 to head US Operations.
Richard continues to focus the portfolio of Marriot and Hilton products on three major themes: revenue
generation, exceptional service and return on owner investment.
Serge Primeau – Vice President, Canadian Operations
Serge Primeau has a degree in political science from the University of Ottawa. He has been in the hotel industry for
more than 15 years. His career started on the sales side as Account Executive, Director of Sales, and Director of
Sales & Marketing for Le Chantecler Resort and Conference Center over the course of 8 years. He was General
Manager of Hotel La Sapiniere, a well-known hotel recognized for its 4-Star service, outstanding dining and wine
cellar. He joined Urgo Hotels at the Marriott Residence Inn in Mont-Tremblant in 1997, acting as General Manager
while becoming Vice President of Canadian Operations for the company. He has been a board and executive
member of Quebec Resort and Country Inns for 3 years, founding member of the Laurentian Convention Bureau
and is President of The Maple Route Association (comprised of all Eastern Canada's key suppliers of tourism
products to the Japanese market). He is also a board member of the Tremblant Resort Association and is involved
in the marketing committee of the Tremblant Resort as well as many other sub-committees. He has a wide
knowledge of the national and international markets and has been involved in many tourism missions in Europe,
Japan and the United States along with Tourism Quebec and the Canadian Tourism Commission.
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