Page 23 - URGO Hotels

Historical Experience
– Conversion of Luxury Collection to Marriott Resort and Spa (Palm Beach, Singer Island, FL)
In October, 2009 Urgo Hotels acquired WCI’s interest in the 239 unit Luxury Collection hotel in Palm Beach-
Singer Island, Florida. Upon closing, Urgo Hotels repositioned the hotel as a Marriott Resort and Spa. In 2010,
while the market is experiencing declining RevPAR growth, Urgo Hotels is on pace to grow RevPAR at the
Resort at an annual rate of 15% while decreasing operating expenses substantially.
– Conversion from a Red Roof Inn to Marriott Fairfield Inn & Suites
– In 2010, Urgo Hotels assisted RLJ Development in the successful repositioning and rebranding of a Red Roof
Inn to a Fairfield Inn & Suites by Marriott. This 198-room hotel is located in the heart of downtown
Washington, DC on H Street.
– The Park Terrace Hotel – Washington D.C.
In 1985, an affiliate of Urgo Hotels converted a Best Western located at Scott Circle in northwest Washington,
D.C. to a four star 220 room full service hotel known as the Doubletree Park Terrace Hotel. The ground floor
garage was converted to an elegant function room, the storage space to a fine dining award-winning
restaurant, the small lobby to a spacious two-story lobby bar and lounge. The roof top pool on the five-story
hotel wing was removed and 27 suites were added on three additional floors to match the eight-story
structure. The entire façade of the building was refaced using the addition of French balconies and decorative
eye brows as exterior features. All guest rooms were completely renovated with new all-marble bathrooms. A
circular drive and front Parisian style garden terrace provided the final touch to what became known as a
miracle on Rhode Island Avenue.
– Conversion of Property to Residence Inn by Marriott (Plainview, NY)
Originally built as a luxury senior citizens retirement home, this property had previously been converted to
the Green Briar Hotel and Conference Center. Urgo Hotels renovated the hotel according to Marriott’s PIP,
increased the keys from 147 to 170, restructured the debt for the ownership, and repositioned the hotel as a
Residence Inn by Marriott. In the very first year under Urgo Management the hotel achieved the highest
RevPAR in the Residence Inn system. For the next 20 years the Plainview Residence Inn continued to out
perform the entire Long Island market surpassing even the most important full service competitors.
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