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Company Overview :
Executive Team Bios
Vince Cuce – Senior Vice President Real Estate & Asset Management
Vince Cuce has over 40 years of experience in the hospitality industry and has been with Aimbridge since 2003. As Senior Vice President of Real Estate and
Asset Management for Aimbridge Hospitality, Cuce oversees the company’s portfolio, real estate and asset management and receivership. Cuce ensures that
revenues are maximized, and that the optimum level of return is achieved. His responsibilities include stabilizing the operation immediately, which is critical
during the receivership process, communication and reporting to both the courts and the servicer. He reviews and assesses all property operators, historical
capital expenditures, and identifies immediate opportunities to increase profits. Before becoming Senior Vice President of Real Estate and Asset Management,
Cuce was Senior Vice President of Finance and Treasurer, where he held responsibility for all financial and accounting functions for both Aimbridge and its
managed properties. He developed, implemented and maintained financial controls and policies that streamlined the financial communications for Aimbridge.
He also managed operating and capital budgets, and communication with outside owners. Prior to joining Aimbridge, Cuce was most recently with Wyndham
Hotels and Resorts as Vice President – Controller. He has extensive experience in both operations and accounting functions. Before his tenure with
Wyndham, Cuce spent 12 years with ITT Sheraton at various levels in both property and the corporate accounting areas.
Mike Beardsley – Senior Vice President of Sales & Marketing
Mike Beardsley joined Aimbridge in 2012 bringing 32 years of hospitality experience with him. Beardsley is responsible for the overall sales, revenue and
marketing for Aimbridge Hospitality’s portfolio of more than 80 hotels in the United States and Caribbean. Prior to joining Aimbridge, Beardsley was most
recently the Senior Vice President of Sales and Marketing for Interstate Hotels and Resorts and was previously the Vice President of Global Sales-North
America at Accor Hospitality. Beardsley also worked for Marriott International for 21 years during which time he led sales, marketing and branding efforts on
local, regional and national levels. Beardsley has a B.S. in Marketing from the University of New Orleans.
Lynne Roberts – Senior Vice President of Development & Capital Markets
Lynne Roberts joined Aimbridge in 2004 and has over 25 years of hospitality experience. Roberts is responsible for overseeing acquisition, management and
development activities. Her industry knowledge, experience and expertise have helped drive Aimbridge’s significant growth from eight to over 180 properties.
Prior to joining Aimbridge, Roberts worked with Wyndham Hotels and Resorts for over 10 years as Vice President of Development Planning. While at
Wyndham, she led acquisition, new construction, management contracts, and conversion analysis. In 1997, she created and directed start-up company
development for HomeGate Hospitality, an extended-stay group. There she contributed to achieving private to public company status and a successful
company sale within two years of conception. Prior to her tenure at Wyndham/HomeGate, Roberts led real estate analysis for Sheraton Suites Development in
the Central United States and Canada. She was also a Hospitality consultant with Pannell Kerr Forster (PKF) in Chicago. Ms. Roberts holds a B.A. degree and
is a graduate and valedictorian of Michigan State University School of Hotel and Restaurant Management. She currently serves on the Board of Governors for
the University of North Texas College of Merchandising, Hospitality and Tourism.
